The process of packaging box design is a process of gradual improvement in a planned and step-by-step way. The success of the design largely depends on whether the concept is accurate and whether the consideration is perfect. The beauty of design is endless, and perfection depends on attitude.
Investigation is the process of understanding things. Design needs purposeful and complete investigation. Background, market research, industry survey (about brand, audience, product...) On positioning, expression, etc Investigation is the beginning and basis of design (background knowledge).
The content is divided into two parts: theme and specific content, which are the basic materials for designers before design.
Conception is the first step of design. In design, thinking is more important than everything else. The concept has always been independent of design. Perhaps the most difficult thing is to convey ideas in your visual works.
4、 Mobilize visual elements
In the design, the basic elements are equivalent to the components of your works. Each element should have the purpose of transmitting and strengthening the transmission of information. A really good designer is often "stingy". Every time he uses an element, he will consider it from the overall needs. In a layout, the constituent elements can be divided according to the category, such as: title, text, background, color, main graphics, white space, visual center and so on. Graphic design layout is the process of organic combination of different elements.
For example, in the layout, there are many forms with the help of frames (also known as bones). There are many forms of regular and irregular frames, visible frames and hidden frames. Among the font elements, the selection and collocation of fonts and typefaces are very important. The process of selecting font style is a process of aesthetic judgment, and the use of color can reflect a designer's understanding and cultivation of color. Color is a kind of language (information). Color has feelings, can make people associate, can make people feel cold and warm, before and after, weight, size and so on. It is one of the necessary abilities for designers to be good at mobilizing visual elements.
5、 Choose the way of expression
Technique is skill. In today's flood of visual products, it is not easy to impress the audience. More visual works have been automatically ignored by people's eyes. How many ways to get your message across? One is a complete and perfect design method expressed by traditional aesthetics, which will be appreciated, read and remembered by the audience. The second is to achieve (including in materials) in novel or unexpected ways, and the third is to launch crazy advertising to carry out carpet style forced bombing. Which one do we need more? Although all three methods can achieve the goal, we know that their returns are different.