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包装盒设计的过程是有计划有步骤的渐进式不断完善的过程

网址:www.yfpackaging.com.cn  2020-11-23  作者:admin    阅读:

包装盒设计的过程是有计划有步骤的渐进式不断完善的过程,设计的成功与否很大程度上取决于理念是否准确,考虑是否完善。设计之美永无止境,完善取决于态度。
The process of packaging box design is a process of gradual improvement in a planned and step-by-step way. The success of the design largely depends on whether the concept is accurate and whether the consideration is perfect. The beauty of design is endless, and perfection depends on attitude.
一、调查
1、 Investigation
调查是了解事物的过程,设计需要的是有目的和完整的调查。背景、市场调查、行业调查(关于品牌、受众、产品……)、关于定位、表现手法、……调查是设计的开始和基础(背景知识)。
Investigation is the process of understanding things. Design needs purposeful and complete investigation. Background, market research, industry survey (about brand, audience, product...) On positioning, expression, etc Investigation is the beginning and basis of design (background knowledge).
二、内容
2、 Content
内容分为主题和具体内容两部分,这是设计师在进行设计前的基本材料。
The content is divided into two parts: theme and specific content, which are the basic materials for designers before design.
三、理念
3、 Ideas
构思立意是设计的第一步,在设计中思路比一切更重要。理念一向独立于设计之上。也许在你的视觉作品中传达出理念是最难的一件事。
Conception is the first step of design. In design, thinking is more important than everything else. The concept has always been independent of design. Perhaps the most difficult thing is to convey ideas in your visual works.
四、调动视觉元素
4、 Mobilize visual elements
在设计中基本元素相当于你作品的构件,每一个元素都要有传递和加强传递信息的目的。真正优秀的设计师往往很“吝啬”,每动用一种元素,都会从整体需要出发去考虑。在一个版面之中,构成元素可以根据类别来进行划分,如可以分为:标题、内文、背景、色调、主体图形、留白、视觉中心等等。平面设计版面就是把不同元素进行有机结合的过程。
In the design, the basic elements are equivalent to the components of your works. Each element should have the purpose of transmitting and strengthening the transmission of information. A really good designer is often "stingy". Every time he uses an element, he will consider it from the overall needs. In a layout, the constituent elements can be divided according to the category, such as: title, text, background, color, main graphics, white space, visual center and so on. Graphic design layout is the process of organic combination of different elements.
例如在版式当中常常借助框架(也叫骨骼),就有很多种形式,规律框架和非规律框架,可见框架和隐性框架;还有在字体元素当中,对于字体和字型的选择和搭配的好坏就是一个非常有讲究的。选择字体风格的过程就是一个美学判断的过程,还有在色彩这一元素的使用上,能体现出一个设计师对色彩的理解和修养。色彩是一种语言(信息),色彩具有感情,能让人产生联想,能让人感到冷暖、前后、轻重、大小等等。善于调动视觉元素是设计师必备的能力之一。
For example, in the layout, there are many forms with the help of frames (also known as bones). There are many forms of regular and irregular frames, visible frames and hidden frames. Among the font elements, the selection and collocation of fonts and typefaces are very important. The process of selecting font style is a process of aesthetic judgment, and the use of color can reflect a designer's understanding and cultivation of color. Color is a kind of language (information). Color has feelings, can make people associate, can make people feel cold and warm, before and after, weight, size and so on. It is one of the necessary abilities for designers to be good at mobilizing visual elements.
五、选择表现手法
5、 Choose the way of expression
手法即是技巧,在视觉产品泛滥的今天要想把受众打动以并非易事,更多的视觉作品已被人们的眼睛自动的忽略掉了。要把你的信息传递出去有几种方法呢?一种是完整完美的以传统美学去表现的设计方式,会被受众欣赏阅读并记住。二种是用新奇的或出奇不意的方式可以达到(包括在材料上)三种是疯狂的广告投放量,进行地毯式的强行轰炸。而我们更需要那一种呢?虽然三种方法都能达到目的,但我们清楚他们的回报是不同的。
Technique is skill. In today's flood of visual products, it is not easy to impress the audience. More visual works have been automatically ignored by people's eyes. How many ways to get your message across? One is a complete and perfect design method expressed by traditional aesthetics, which will be appreciated, read and remembered by the audience. The second is to achieve (including in materials) in novel or unexpected ways, and the third is to launch crazy advertising to carry out carpet style forced bombing. Which one do we need more? Although all three methods can achieve the goal, we know that their returns are different.